新冠疫情下的酒店转型-以上海波特曼丽思卡尔顿酒店为例.docxVIP

PAGE PAGE 6 新冠疫情下的酒店转型 ——以上海波特曼丽思卡尔顿酒店为例 摘 要：2020年初由于新冠疫情爆发，我们的生活开始变得有点不同。我们戴上了口罩，开始了长时间的隔离生活,而随之而来的还有国与国之间的交流变少，国际贸易萎靡。酒店作为一个流动人员在他国、他乡的暂时居住地， 因为这场疫情受到的影响更是可想而知。随着疫情情况转好，国与国之间距离虽仍未回归如前，但国内的人员流动不再受太多局限，因此很多酒店开始走向转型或面临转型。上海波特曼丽思卡尔顿酒店作为一家超白金五星酒店， 在疫情前的客人主要为港澳台和外国客人，由于疫情原因，港澳台客人进入大陆变得困难，外国客人更是对过境望境兴叹。重要客源丢失，上海波特曼丽思卡尔顿为了实现更好的创收，开始走向酒店客人群体类型的转型。关键 词：酒店转型；新冠疫情；人员流动趋势疫情下的酒店转型——以上海波特曼丽思卡尔顿酒店为例Hotel transformation in the face of COVID-19A case study of The Portman Ritz-Carlton shanghaiAbstract:At the beginning of 2020, our lives began to look a little different because of the COVID-19 outbreak. We put on masks and began to live in isolation for long periods of time, followed by less communication between countries and a decline in international trade. As a temporary residence for migrants in other countries, the impact of the epidemic can be imagined. With the improvement of the epidemic situation, although the distance between countries has not returned as before, the domestic flow of people is no longer too limited, so many hotels have begun to transition or face transformation. The Portman Ritz-Carlton Shanghai is a super platinum five-star hotel. Before the epidemic, its guests were mainly from Hong Kong, Macao, Taiwan and foreign countries. Due to the epidemic, it has become difficult for guests from Hong Kong, Macao and Taiwan to enter the mainland, and foreign guests are especially frustrated about crossing the border. The loss of important customers, Shanghai Portman Ritz Carlton in order to achieve better income, began to move towards the transformation of hotel operation type.Keywords:Hotel transformation;COVID-19; mobility trend致 目 录 一、新冠疫情的控制情况1 （一）国内新冠疫情的控制情况1 （二）国外新冠疫情的控制情况1 （三）全球新冠疫情的发展趋势1 二、新冠疫情造成的危机2 （一）新冠疫情下的人员流动2 （二）新冠疫情下的公共交通运输业危机2 （三）民宿在新冠疫情下的作为酒店替代的优势3 三、疫情后各酒店的转型策略和分析3 四、新冠疫情下酒店转型——以上海波特曼丽思卡尔顿为例4 五、新冠疫情下酒店的转型尝试5 （一）响应万豪集团推出的促销活动，吸引短期出差以及周末出游的顾客群体5 （二）商务型酒店转型半亲子酒店5 （三）融入当地特色，打造上海风情6 （四）与众多企业签订协议，增加稳定的团队商务客人6 六、上海波特曼丽思卡尔顿酒店的转型情况分析7 （一）转型带来多样客源，保持服务质量