价值链视角下装饰装修企业商业模式探究（资料）.docVIP

价值链视角下装饰装修企业商业模式探究（资料） 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：价值链视角下装饰装修企业商业模式探究 1 目 录 3 主要结论 6 文2：装饰装修企业传统商业模式 6 （1）装修公司 9 （2）设计师 9 （3）建筑材料供应商 10 （4）施工方 10 （5）业主 10 （1）过程繁杂，业主投入精力大 11 （2）缺乏统一监管，施工质量无保证 11 （3）信息不对称 12 （4）业主承担的费用高 12 参考文摘引言： 15 原创性声明（模板） 15 文章致谢（模板） 16 正文 价值链视角下装饰装修企业商业模式探究（资料） 文1：价值链视角下装饰装修企业商业模式探究 商业模式，商业模式创新，价值链，价值主张 **　　Abstract Business model is a concept originated in the 1950s，but until today， in the waveof innovation and entrepreneuhip，which is still mentioned as a high-frequency wordand still be treated as a core concept by ， as time goes on， thebusiness model is changing，the study with innovation of business model is alsodeveloping ， which is combined with the reality situatio. So，research on businessmodel and its innovation has great practical significance in the age of Internet + Fitly，based on the previous schola theoretical， this paper selects thepepective of the value chain to do the study about the innovation of defining the meaning and classification of the innovation of business model，this paper explai the relatiohip between the innovation of business model and thevalue chains recoitution，then classify it into certain types，such as extended valuechain，splitted value chain and value innovated chain，etc.，which provides thetheoretical support to the following paragraphs. Secondly， the cases of this papercome from the decoration industry for two reaso， on the one hand， this industry hasa super chain whose value chain is long and typical，on the other hand，in recentyea，there were many new internet companies established which is promoting theinnovation and reform of decoration ， andhome-decoration e-station were selected as the representative firms。 The research framework is divided into three parts，the fit part is to explore whythe value chain recotructs，and what factor leads to the value chain second part explores how to recotruct the value chain based onthe pepective of the whole and th