顾客满意下咖啡馆体验营销模式探析（资料）.docVIP

顾客满意下咖啡馆体验营销模式探析（资料） 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：顾客满意下咖啡馆体验营销模式探析 1 ABSTRACT 1 目 录 4 第一章 绪论 4 第二章 文献综述 5 第三章 研究方案设计 5 第四章 郑州市咖啡馆顾客体验对顾客满意度的影响分析 6 第五章 郑州市咖啡馆体验营销策略研究 7 第六章 结论与展望 8 结论 8 文2：郑州市咖啡馆体验营销策略研究 9 第五章 郑州市咖啡馆体验营销策略研究 9 参考文摘引言： 20 原创性声明（模板） 20 文章致谢（模板） 21 正文 顾客满意下咖啡馆体验营销模式探析（资料） 文1：顾客满意下咖啡馆体验营销模式探析 ABSTRACT The progress of science and technology makes the product homogeneity， and the homogenizationof products also promote the fierce competition in the market. The unique experience is becoming moreand more important， enterprises only have a good grasp of the real needs of custome， to providecustome high-quality products， humanized service， and coumer desire experience， can make theexperience something of real value， which will help rnterprises survive in the long and fierce competition。 This has become the key to the success of the enterprise in the experience of the economic revolution。 Zhengzhou， the capital of Henan Province， and the largest city in the Central Plai， which has theconvenient traportation and developed economy， which also has provided the good conditio for thedevelopment of the café。 The cafe is a place for people to relax and dining， and is the fashion place of theurban populations entertainment， which has been more and more popular with coume. If Cafeteriawant to get long-term development， it is necessary to get more customer resources in the terminal market。 And a good experience will become a powerful weapon for customer terminal resource battle。 This paper takes Zhengzhou cafe as the research object. In the theoretical analysis， the domesticand foreign experience marketing theory and customer satisfaction theory are analyzed. According to thestatusquo of the development of Zhengzhou to analyze the café‘s marketing environment. In the empiricalanalysis， the model of experiential marketing of Zhengzhou coffee shop is proposed by the experiencemodule proposed by Schmitt. On the basis o