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7) User-friendly collaboration tools Most collaboration tools like SharePoint, Lotus Live and even Google Wave are still too cumbersome to set up and use. Basecamp by 37signals has been a success among smaller businesses, and in 2009 we saw the breakthrough of simpler tools like Yammer (an internal Twitter-like service for companies) which encourages more spontaneous communication and collaboration. We’ve also started to see more domestic online collaboration as families move the shared household schedule from the fridge door to the web. We expect to see lots more tools with added functionality for collaboration but with the same low threshold for use as Yammer. Why?: As more and more of our lives take place out there in the ether, people need to also connect online for personal use. But they need tools that are easier to use than SharePoint and Google Wave. Why not?: Collaboration tools are still most relevant in a job context, where you need the structure and formalism of advanced tools. Our personal lives are too fragmented and unpredictable for the effective use of collaboration tools. 第十二页，共十六页。 Footer Footer Footer Footer J?rgen Dalen and Kristian P?lshaugen 第一页，共十六页。 About the authors 第二页，共十六页。 About the company 第三页，共十六页。 Introduction Social media will continue to steal much of your time in 2010, but we at Halogen believe that the biggest changes will come in the areas of search, mobile technologies and collaboration tools. We have surveyed the current state of play and can now give you the top 9 things that may or may not happen in 2010. 第四页，共十六页。 The trends Social media fatigue Real-time search and social search The end of the Intranet … as we know it Content leaves home Augmented Reality (AR) Service on demand User-friendly collaboration tools The new interface iPhone-killers 第五页，共十六页。 1. Social media fatigue Facebook was more fun when you got a bunch of new friends every day. Now that all your relationships with friends and old classmates are digi