网络营销要素的整合.ppt

E-Marketing 4/EJudy Strauss, Adel I. El-Ansary, and Raymond Frost;Chapter 1 Objectives;Chapter 1 Objectives;Chapter 1 Objectives;Chapter 1 Objectives;Chapter 1 Objectives, cont.;The Music Industry;What will happen to the music industry?;E-marketing Defined;E-Business, E-Commerce, andE-Marketing;The Internet;The Web Is One Aspect of E-Marketing;Past, Present, and Future;E-Business Recovery Is Sweet;E-Marketing Today;Consumer Control;Improved Internet Strategy Integration;Refined Metrics;Wireless Networking Increases;WiFi at Train Station in France;Appliance Convergence;Semantic Web;Internet-