跨文化商务交际配套教程课件完整版电子教案.pptx

;;;;Watch the video “ What Is Culture ” and complete the following tasks.;Work in pairs, and discuss whether the following statements are true or false based on what you’ve learned from the video. Change the false statements into correct ones.;Encounter;Culture Focus;Culture Focus;Culture Focus;Culture Focus;Culture Focus;Culture Focus;Culture Focus;Culture Focus;What Is Culture? ? Culture refers to the pattern of human activity and the symbols that some humans give significance to. Culture manifests itself in the forms of art, literature, clothing, customs, language, and religion. The way people live and what they believe constitute their culture. Their principles and moral values also form an important part of their culture. People from different parts of the world have different cultural values. Cultural differences contribute to the diversity in people’s thinking and living styles. Let us look at some basic characteristics of culture. ? Culture is not biologically passed from older generations to the newer ones. It is learned through experience. The members of a culture share certain ideals which shape their lives. The future generations learn to follow the same ideals. Culture is learned, understood, and adopted from what is taught by society and assimilated from the environment. No individual is born with a sense of culture. In the course of life, he learns it.;?Cultures undergo a gradual change. With passing time, some beliefs change, certain traditions or rituals are eliminated, language and mannerisms of people change, and thus their culture changes. Migration and globalization lead to a mixing of cultures. When people from different parts of the world come together, they influence each other and effectively, each other’s cultures. These factors contribute to the formation of a multicultural society and sometimes, even new cultures develop. ? In fact, culture evolves over time and takes years to develop. It is not a set of rules made by one or more people a