浙江省旅游服务贸易国际竞争力研究.docxVIP

-1- 学 号：201524280138 华北理工大学轻工学院 本科生毕业论文 论文题目： 浙江省旅游服务贸易 国际竞争力研究 学生姓名： 周曦萌 专业班级： 2015q国际经济与贸易1班 所属学院： 商学院 指导教师： 佟立洲 讲师 2019年6月12日 摘 要 - IV- - III - 摘 要 在经济全球化大背景下，各个国家贸易服务发展迅速，贸易自由化不断深入发展，旅游服务贸易作为服务贸易的一个重要组成部分，开始恢复生机。近年来，我国旅游服务贸易行业规模不断发展壮大，在国民经济中逐步占据重要的经济地位。随着服务贸易自由化进程的加快，我国不断有旅游强省出现，浙江省位于我国东南沿海，是沿海开放城市，得天独厚区位条件和丰富的旅游资源成为浙江省旅游业发展的有利条件。但随着旅游业的兴起与发展，我国其他旅游强省开始崭露头角，世界各国旅游热度不断增加，浙江省依然依靠比较优势已经无法面对激烈的国际竞争，所以想要推动浙江省旅游服务贸易发展，就要提高其国际竞争力以解燃眉之急。 本文从浙江省接待入境游客数量、入境游客的客源情况以及国际旅游收入三方面介绍了具体概况，并通过对相关指数的计算和分析，得出其市场占有率和竞争力的强弱水平，结合多方面因素分析出影响其国际竞争力的具体原因，并在最后提出了关于提高其旅游服务贸易国际竞争力的对策。 关键词 旅游服务贸易；国际竞争力；出口市场占有率；显示性比较优势指数 Abstract Abstract Abstract Under the background of economic globalization, trade services have developed rapidly in various countries, trade liberalization has continued to develop, and tourism service trade, as an important branch of service trade, has begun to recover its vitality. In recent years, the scale of tourism service trade in China has been developing and expanding, gradually occupying an important economic position in the national economy. With the acceleration of the liberalization of trade in services, there are strong tourism provinces in our country. Zhejiang province is located on the southeast coast of China and is an open coastal city. The favorable location and rich tourism resources have become favorable conditions for the development of tourism in Zhejiang province. However, with the rise and development of tourism, other strong tourism provinces in China have begun to emerge, and the popularity of tourism in countries around the world has continued to increase. Zhejiang Province still can not face fierce international competition by relying on comparative advantages, so it wants to promote the development of tourism services trade in Zhejiang Province. To improve its international competitiveness. This article introduces the general situation from three aspects: the number of inbound tourists in Zhejiang province, the origin of inbound tourists a