奥美简报培训杨飞.pptVIP

Support(续) 理性最容易操作 感性和感官相对的困难 第九十五页，共一百一十七页。 儿童百服宁（中国版） Childrens Bufferin (Liquid) China 第九十六页，共一百一十七页。 Brand Definition 品牌定义 百服宁象一双你可以倚靠的坚实臂膀；他了解你照顾家人健康所付出的辛劳，他了解你日日生活的艰辛和复杂，他了解你的焦虑不安，在你需要的时候，他是个可靠的朋友，你知道他永远不会背弃你，百服宁，永远保护你。 Bufferin is a shoulder you can lean on. He understands what you re dealing with in order to take better care of your family. He understands the complexity of your every day life. He understands your anxiety, when your family is not well. He is a friend in need. You know hes not gonna let you down. Bufferin will always protect you. 第九十七页，共一百一十七页。 Role of Adverti