欧美产品经理岗位职责任职要求相关.docxVIP

欧美产品经理岗位职责任职要求 欧美产品经理岗位职责 TOP欧美零售咨询公司-快消产品市场经理达曼国际咨询（上海） 达曼国际咨询（上海），达曼Position Summary: Reporting to the Account Lead, the incumbent is responsible for the Private Brand management of key categories. As a major Daymon business driver, he/she has overall responsibility for preparation and execution of strategic and business plans. Duties, Responsibilities and Expected ContributionsCategory Management and New Product Development Manages assigned categories, performs analysis, and develops and recommends strategy within assigned area of responsibility Works with Sourcing department and Suppliers to develop new products with a clear benefit to the consumer and manage existing product lines Manage New Product Launch process through multifunctional project team with different functions like Analytics, Category Management, Sourcing, Marketing Branding, QA, Packaging Design, and Store ManagementConduct Category Reviews Interprets trends and other sales analysis data Prepare tactics (4Ps) plan of the existing assortment and ensures it is executedDrives innovative product development, concepts, and processes Brand and Marketing management Demonstrate functional expertise in all facets of Private Brand Branding via on-the-job development, educational and networking opportunities Co-work with marketing manager on private brand strategy set up including consumer research, TC definition and brand value finalization as well as product launch marketing plans; product promotions; advertising; in-store displays; merchandising strategies; digital marketing Demonstrate increased innovation and autonomy around marketing, brand management and consumer data analytics; may lead team providing more experience and covering more suppliersCollaboration and Relationship Management Collaborates and partners with marketing resources Performs activities in a consultative manner, influencing and convincing buyers, effectively selling Daymon servicesElevate the conversation with customer to the stra