（高职） ：《外贸英语函电》课件.pptxVIP

（高职）Unit 1：《外贸英语函电》ppt课件 21世纪精品教材 东北财经大学出版社 外贸英语函电 （第5版） 隋思忠 向荣 编 著 1 4 2 3 Unit 1　Modern Business Letters Unit 2　Establishing Business Relations Unit 3　Enquiry Unit 4　Firm Offer Non⁃Firm Offer 5 12 6 11 Unit 5　Counter⁃Offer Orders Unit 6　Confirmation Acceptance Unit 11　A Bill of Lading Unit 12　Insurance 15 13 14 Unit 13　Packing Unit 14　Complaints and Claims Unit 15　Flexible Trade 16 Unit 16　Electronic Commerce 8 7 Unit 7　A Sales Confirmation Unit 8　Payment Letters of Credit 9 Unit 9　Examination of an L/C 10 17 Unit 17 Transnational Corporations Unit 10　Shipment Contents Unit 1　Modern Business Letters 点击添加文本 点击添加文本 点击添加文本 点击添加文本 The objectives of communication are to obtain complete understanding between the parties involved.If you can communicate effectively，that means you have an important and highly valued skill.Effective communication is the “lifeblood” of every company and a key to success in your business career as well as in your personal life. Communication is so important that without it a company can not function.Since a company is a group of people associated with business，its activities require human beings to interact with and react to each other；to exchange information，idea，plans and proposals；to coordinate；to make decisions. 点击添加文本 点击添加文本 点击添加文本 点击添加文本 Communication to person outside the company（customers，inquirers，suppliers，and the public）can have a far⁃reaching effect on the reputation and ultimate success of the company. Thus employees who communicate effectively can contribute in a variety of ways to the lifeblood of their company.Successful messages eliminate unnecessary additional correspondence，save time and expense，build favorable impressions，enhance goodwill，and help increase company profits. In the business community today，the importance of good communication skills is even more stressed，as it is essential that employees can use the tools of the developing information technology to communicate clearly，accurately and effectively. 点击添加