某咨询—三星竞争对手分析(NOKIA).pptVIP

Nokia’s sales in China grew 31% and its operating profit grew 26% in 2000, among which, mobile handsets contributed to 59% of the sales and 70% of the profit. Mobile handset plays an increasingly important role in Nokia’s product portfolio, as it represents 59% of the sales in 2000 from 54% in 1999. Nokia has secured an operating margin of 22% in mobile handsets, the highest margin in the mobile handset industry in China, due to highly efficient operations that keep the cost down to minimum, even though intensive competition has driven the operating margin down from 24% in 1999. KEY MESSAGES - FINANCIAL PERFORMANCE * SAMSUNG010605BJ-kickoff2 第二十八页，共三十页。 NOKIA SEES 30% GROWTH IN SALES AND OPERATING PROFIT WHERE MOBILE HANDSETS CONTRIBUTE MORE THAN 50% Revenues in China Operating profit in China 2,052 2,697 2000 Mobile handsets USD millions 406 512 1999 2000 31% 26% 1999 Mobile handsets Source: Nokia Press Release, IDC, McKinsey Analysis * SAMSUNG010605BJ-kickoff2 第二十九页，共三十页。 内容总结 CONFIDENTIAL。SAMSUNG010605BJ-kickoff2。Marketing, advertising and promotion。Marketing, advertising and promotion。3. Product /market。3. Product /market。* Nov. 2000 price。Tier 1/2/3 city。Nokia hasgood productdesigns。Loyal useris white-collarworker。Retailers/retail chain stores 第三十页，共三十页。 SAMSUNG010605BJ-kickoff2 Unit of measure * Source: CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. SAMSUNG010605BJ-kickoff2 Unit of measure * Source: SAMSUNG010605BJ-kickoff2 Unit of measure * Source: CONFIDENTIAL Mobile Handset Competitor Analysis: Nokia SAMSUNG ELECTRONICS CHINA (SEC China) August 20, 2001 This report is solely for the use of client personnel. No part of it m