《市场营销学》教学大纲英文版.docVIP

Marketing Course Syllabus Course title: Marketing Course id: Units Grade: 3 Total hours: 48 Lectures hours: 48 Lab hours: 0 Total lab project number: 0 Required: 0 Optional: 0 Providing organization: Jiangnan University Business School Suitable major(s): Business Administration major 1. Course Descriptions, Objectives and Tasks Marketing is a primary course of Business Administration major. This is an applied science class based on the theories of business science, behavioral science and contemporary management. This course is focused on systematic theories, meanwhile emphasizing strategy researching and practical applications. This course mainly deal with analyzing Marketing Environment, Marketing and competitive strategies of targeted markets, product strategies, pricing strategies, strategies of distribution channels, sales strategies, etc. This course will use theoretic lecturing and case studies to let students have the necessary knowledge of Marketing’s basic principles and methods; improving students’ abilities to analyzing and solving problems, and accurately and scientifically making Marketing decisions; building students’ market knowledge application abilities, market decision making abilities and market creativities. 2. Course Teaching Goals Morality Through studying the course, including the 19th CPC spirit, Core socialist values, Chinese excellent traditional cultural educations, the “Four Confidents” of the socialism with Chinese characteristics Course Goals Through studying this course, letting students be familiar with the meaning of the sense of Marketing, hold the trend in the new development of Marketing, and expand field of vision in researches; letting students be familiar with the process of Marketing Management, learn how to formulate the plans for Marketing, and enhance the ability to control Company Marketing; letting students master in marketing strategies such as market positioning, choosing target markets and subdividing markets