《跨国公司经营管理》教学大纲英文版.docxVIP

Syllabus of ^Transnational Management^ Course Name： Transnational ManagementCourse Code： Credits： 2Total Credit Hours： 32Lecture Hours： 32Experiment Hours： 0 Programming Hours： 0Practice Hours：0Total Number of Experimental (Programming) Projects 0, Where, Compulsory (0), Optional (0). School： Business SchoolTarget Major： International Economy And Trade Finance I、Course Nature Aims The Transnational Management is an optional course for higher education economic management majors, and has an important position and role in professional training programs. More and more people are participating in international operations and related activities in a globally competitive environment. The global market and multinational companies will affect all enterprises, including those with operations in China. Enterprise managers therefore urgently need to comprehend transnational market ideas, rules, strategies, and regulations. This course explores transnational business theory, knowledge, ideas, and methods and is a course that emphasizes both theory and ability. Through the study of this course, students will understand the concept of multinational companies, the impact on the development of the world economy and the basic theories of multinational companies; master the knowledge and skills of transnational entry modes, transnational strategic alliances, internal trade, and cross-cultural management in transnational operations; master the knowledge and skills of multinational enterprise management such as multinational human resource management, multinational enterprise organization management, international marketing, corporate R D internationalization, global operation, etc. This course aims to promote the international perspective of students, improve their intercultural awareness, and master their fundamental knowledge of transnational activities in terms of being able to face the challenges of internationalization of enterprises. II、Course Objectives 1. Moral Education and