论营业战略常用分析模型.pptVIP

There are three classes of industry structure/conduct: Arm’s length model – This is a traditional microeconomic model where each player competes at arm’s length with not only competitors, but also customers and suppliers for control of the “economic rents”. Privileged relationship model – Under this model, firms treat “related” firms differently than they do other firms in the same market. In some cases, the relationship may be due to financial arrangements. However, privileged relationships may also be due to friendship, unusual trust, or ethnic orientation. Privileged relationships are o