酒店等级、类型.ppt

（三）将酒店供给价格与需求价格相比较 需求价格＝目标客源享受设施、设备与服务愿意支付的货币额 供给价格＝酒店提供这些设施、设备与服务时，为保本盈利必须获 得的货币额 需求价格﹥供给价格： 选定的星级可行 需求价格﹤供给价格： 选定的星级太高 需求价格根据收集目标客源人均花费总额与构成等资料来完成 供给价格时根据保本盈利原则来计算出来。（经验数据：房价） 总结：CASE：AAA’s Five Diamond hotels (Diamond Rating System) In general, the AAA Diamond ratings system evaluates the service, amenities and décor of each hotel. AAA One DiamondNo-frills accommodations for the budget traveler: Basic building and landscaping Guest rooms with functional furniture, a wall-mounted TV, a clothes rack, a couple of bars of soap and a pack of tissues Telephone, vending and ice machines AAA Two DiamondStill low-priced and low-frills, but with some added design and amenities: Good curb appeal, landscaping and lighting in the parking lot; covered drive-up entry Coordinated décor and furnishings with seating in the registration area Sundries at the front desk Food court, restaurant or at least continental breakfast Guest rooms with inexpensive furniture, a TV in view (with remote), a partially enclosed clothes rack, a vanity area outside of the bathroom, a couple of bars of soap and a box of tissues Elevator, coin-op laundry, telephone, vending, ice machines AAA Three DiamondMore attention has been paid to style and décor, and amenities and services have been added: Better curb appeal, landscaping and lighting in the parking lot; porte-cochere entry Carpet, wood or tile floors with accent rugs; more seating in the registration area; luggage carts Small gift shop Swimming pool, hot tub and an exercise room Full service restaurant or food court (or an expanded continental breakfast) and a lounge Larger guest rooms with coordinated furniture and décor, better bed linens, blackout drapes or shades, closet with hangers, TV on a credenza with remote and movie channels, coffee maker, two-line phone, video games, wall-mounted hair dryer, shampoo. Internet access, elevator, valet laundry, telephone, vending, ice mac