服务营销精要英文pptim Chapter 1.pptVIP

CHAPTER 1Introduction toServices Marketing  Why Study Services? Powerful Forces Are Transforming Service Markets What Are Services? Four Broad Categories of Services Four Categories Of Services (Fig 1.10) Four Categories Of Services Challenges Posed by Services Expanded Marketing Mix for Services Framework for Effective Service Marketing Strategies * - Standardize bullets * Standardize gap between orange bullets and words * * * * Increased line spacing * Standardize bullets Made text fit * * * * Changed the dimension so slides are all standardised * * * * Increased line spacing * Incre