广告学资源库 moriarty_adv-imc9_tif_ch17.docVIP

PAGE 1 Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall Advertising IMC: Principles and Practice, 9e (Moriarty) Chapter 17 Promotions 1) The media and non-media marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wh