管理咨询核心课件英文.pptVIP

第一页，共二十七页。 Chapter 9 Scaling, Reliability and Validity 第二页，共二十七页。 Chapter Objectives Know how and when to use the different forms of rating scales and ranking scales Explain stability and consistency, and how they are established Explain the different forms of validity Discuss what ‘goodness’ of measures means, and why it is necessary to establish it in research 第三页，共二十七页。 Rating and Ranking Scales Rating Scales have several response categories and are used to elicit responses with regard to the object, event or person studied. Ranking Scales make comparisons between or among objec