外研社教学课件跨文化国际传播英语教程 U5-2.ppt

Learning objectives Unit 5 Combating climate change 01 02 03 04 explain why people from different cultures have different views on the relationship between man and nature; find out why some Westerners unreasonably blame China for global climate change; get the whole picture of China’s responses to climate change and achievements in combating climate change; tell the real China stories of tackling global climate change and energy crisis in international communication. Upon completion of this unit, you’ll be able to: CONTENTS 1 2 3 4 A cross-cultural view Western media perspectives Real China Tell your China stories SCENARIO CROSS-CULTURAL UNDERSTANDING CRITICAL THINKING CASE STUDY MEDIA LITERACY CRITICAL THINKING CHINESE MEDIA INSIGHTS REAL CHINA STORIES CRITICAL THINKING Unit 5 Combating climate change Real China Unit 5 Combating climate change Real China CHINESE MEDIA INSIGHTS It is selfish and unreasonable for some Westerners to request Chinese people to eat less meat for the sake of containing climate change. In fact, China has already taken great responsibilities and efforts to protect the environment and combat climate change, pursuing harmony between man and nature. However, some Western media reports ignore China’s contributions and intentionally distort the facts. Let’s now watch one episode of China Daily’s documentary series Discover China: Behind the Rapid Growth and learn how the Chinese media tell the stories of China’s environmental protection. This episode focuses on the world’s largest planted forest, Saihanba (塞罕坝), and the benefits it brings to mankind. Unit 5 Combating climate change Real China CHINESE MEDIA INSIGHTS Work in pairs to discuss the following questions. What is the significance of Saihanba to the preservation of the environment? What can you learn from the video clip about telling China’s environmental protection stories in international communication? CHINESE MEDIA INSIGHTS Unit 5 Combating climate change Real China CHINESE MEDIA I