外研社教学课件跨文化国际传播英语教程 U4-2.ppt

Learning objectives 01 02 03 04 distinguish between collectivism and individualism in cross-cultural communication; explain why some Western media publish biased reports on China’s anti-pandemic policies; describe the whole picture of China’s measures and achievements in fighting against the pandemic; tell the real China stories of fighting against the pandemic in international communication. Upon completion of this unit, you’ll be able to: CONTENTS 1 2 3 4 A cross-cultural view Western media perspectives Real China Tell your China stories SCENARIO CROSS-CULTURAL UNDERSTANDING CRITICAL THINKING CASE STUDY MEDIA LITERACY CRITICAL THINKING CHINESE MEDIA INSIGHTS REAL CHINA STORIES CRITICAL THINKING Unit 4 Fighting against the pandemic Real China Unit 4 Fighting against the pandemic Real China CHINESE MEDIA INSIGHTS Now that some Western media organizations like The New York Times distorted China’s efforts to battle COVID-19, then how can the Chinese media respond and tell China’s anti-pandemic stories accordingly? Let’s watch a short video called “The whole nation fights as one” from the program China in Words launched by China Daily, and learn how it tells China stories. Unit 4 Fighting against the pandemic Real China CHINESE MEDIA INSIGHTS Work in pairs to discuss the following questions. What does “the whole nation fights as one” mean? Could you give some examples? How does the program China in Words provide a good way of telling China stories in international communication? CHINESE MEDIA INSIGHTS Unit 4 Fighting against the pandemic Real China CHINESE MEDIA INSIGHTS Work in pairs to discuss the following questions. What does “the whole nation fights as one” mean? Could you give some examples? “The whole nation fights as one” means “举国之力”in Chinese. It signifies the whole nation displaying solidarity and working together to achieve the goal. During China’s fight against Covid-19, Chinese government pooled a lot of medical devices, medics and intensive care specia