企业股份单分析.pptxVIP

Business Portfolio Analysis;Outline;Introduction;BCG (Boston Consulting Group) Matrix;BCG Product Portfolio Matrix Dimensions;BCG Matrix (cont’d);BCG Matrix (cont’d);Matrix Quadrants;Key Assumptions of BCG Matrix;Strategic Perspectives of Products in Different Quadrants;Question Marks (Problem Children);Stars;Cows;Dogs;;BCG Matrix(Three Paths to Success);Three Paths to Success (cont’d);BCG Matrix(Three Paths to Failure);Three Paths to Failure (cont’d);PIMS (Profit Impact of Marketing Strategy) Program;Important Strategic Principles Derived From PIMS;Examples of Application of some of the Pr