唐纳德·R·库珀-商业研究方法（第9版）Chap_005.pptVIP

Chapter 5 Clarifying the Research Question through Secondary Data and Exploration Learning Objectives Understand... The purpose and process of exploratory research. The two types and three levels of management decision-related secondary sources. The five types of external information and the factors for evaluating the value of a source and its content. Learning Objectives Understand . . . The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions