唐纳德·R·库珀-商业研究方法（第9版）Chap_014.pptVIP

Chapter 14 Sampling Learning Objectives Understand . . . The two premises on which sampling theory is based. The accuracy and precision for measuring sample validity. The five questions that must be answered to develop a sampling plan. Learning Objectives Understand . . . The two categories of sampling techniques and the variety of sampling techniques within each category. The various sampling techniques and when each is used. PulsePoint: Research Revelation What Is a Sufficiently Large Sample? The Nature of Sampling Sampling Population Element Population Census Sampling frame Why Sample?