致用商务英语阅读上programmethreevisitingtradefair.pptxVIP

会计学25431Passage TwoProgramme Objective Warming-up Passage One Programme ContentContents第1页/共59页第2页/共59页Programme Content Read a passage on trade fair;Read a passage on why exhibit at trade fair;Learn the common expressions used on trade fair;Get some idea of major fairs and the relative departments in China. 第3页/共59页Programme ObjectiveIntroduce products at the trade fairs;Talk about the prices of products at the trade fairs;Talk about trade fair and the virtual tradeshow;Communicate with foreign business partners on the matters of trade fair.第4页/共59页Warming-upPart one Challenge YourselfCan you tell us the Chinese meaning of the following words immediately?6. era1. showcase 2. virtually7. promotional3. demonstrate 8. accommodation4. dynamism9. consequently10. incur5. considerable第5页/共59页Short SurveyHave you got some idea of the following terms before reading the passage?1. trade fair 2. expo3. promotional literature 4. exhibitor manual 5. virtual tradeshow 第6页/共59页Passage One Trade Fair 第7页/共59页 A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either “Public” or “Trade Only”. 第8页/共59页 A few fairs are hybrids of the two; one example isthe Frankfurt Book Fair, which is trade-only for itsfirst three days and open to the general public on itsfinal two days. They are held on acontinuing basis invirtually all markets andnormally attract companiesfrom around the globe. For example, in the U.S.thereare currently over 10 000 trade shows held everyyear, and several online directories have beenestablished to help or