小威廉·D·佩罗-市场营销学基础（英文版·第18版）Chap005.pptVIP

Summary Overview The changes in income patterns have generated considerable debate about their implications for society. Some of these issues also have ethical implications for marketers. Key Issues There has been a heated debate about future income levels and income distribution. Some fear the slower income growth and its fluctuations will lead to a lower standard of living. Other observers contend that new technologies will present new opportunities and more growth. A large share of total U. S. income goes to higher income groups. The top 20 percent of households receive almost48 pe