- 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
- 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Text A Is Volvo Swedish, American or Chinese?
In 1924, Assar Gabrielsson, a sales manager and Gustav Larson, an engineer, had the idea to build cars that people could drive on Sweden’s rough roads and during Sweden’s severe winters. Three years later, the first Volvo car was manufactured. This Swedish company quickly became a well-known producer of cars and commercial vehicles, including buses, trucks and heavy construction machinery.
By 1945 Volvo had become well-known outside Sweden, but they were too expensive for most people. 54 years later, in 1999, V olvo sold the car manufacturing part of its company to Ford Motor Company, America, for $6.45 billion. Ford thought it would make a big profit from this deal, but it did not. So only 11 years later it sold Volvo Cars to the Chinese motor manufacturer, Geely Automobile.
For Volvo, manufacturing cars in China seemed essential as it wanted to increase its global yearly sales to 800,000 cars by 2020. However, under China’s regulations, foreign car manufacturers can only produce cars in China when the company is jointly owned and run by a Chinese company. Thus the deal was made with Geely.
The Hangzhou -based company not only paid Ford $1.8 billion, but also invested another $900 million in the production of Volvo. It promised to change V olvo from a company that was making a loss to a company that would make a profit.
According to their plan, Geely will use Volvo’s technology in its vehicles and build a factory that can produce 300,000 cars per year. However, there are some difficulties. Firstly, Geely does not have the know -how to manage a large company like Volvo. Last year Geely only had a turnover of $2.4 billion, whereas Volvo’s turnover was $12.4 billion.
Secondly, Geely only exports a small number of cars to other developing countries, so it is not known as a global player. Thirdly, reducing costs and keeping the standards will not be easy.
China is the world’s largest automobile market with sales of 16 millio
您可能关注的文档
最近下载
- 工作研究:实施乡村振兴战略,建设美丽乡村.doc VIP
- 港口危险货物包装专项试卷.doc VIP
- 2024年教师系列中高级职称评审有关政策解读附件10.doc VIP
- 《电力机车制动机》课件 5-18-1 DK-2无火回送.pptx
- 中国心血管健康与疾病报告2023PPT课件.pptx VIP
- 电气自动化设备安装与维修专业(中、高级工)体化课程.pdf VIP
- 河南科技大学 《概率论与数理统计》 试卷2016–2017第二学期期末试卷C.pdf VIP
- 第十六章-会阴部手术病人的护理.pptx VIP
- 小学语文教学课件:《安徒生童话》推进课.pptx
- 学生职业规划大赛《网络工程专业》生涯发展展示PPT.pptx VIP
原创力文档


文档评论(0)