品牌转换模型.pptVIP

ProductQuest?第一页，共二十三页。 Product Life CycleProductQuest?FeasibilityEvaluationTrackingMaturity第二页，共二十三页。 INFORMATIONConsumerevaluationHEDONIC- liking,- purchase intentIntensity databy trained orconsumer panels“Just right” databy consumer panelsPERCEPTION- attribute dataLaboratoryanalysisANALYTICAL- chemicalcontent第三页，共二十三页。 Feasibility Stage第四页，共二十三页。 Product FeasibilityEarly evaluation of prototype productsIdentify opportunities, understand risks of product weaknesses, provide RD with improvement directionExplore categories for opportunities第五页，共二十三页。 Output - Product Profile Cocoa aromaC