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2015年6月大学英语六级考试真题(第三套)
听力同第二套
Part III
Section A
Questions 36 to 45 are based on the following passage.
Travel websites have been around since the 1990s, when Expedia, Travelocity, and other holiday booking sites
were launched, allowing travelers to compare flight and hotel prices with the click of a mouse. With information
no longer 36____ by travel agents or hidden in business networks, the travel industry was revolutionized, as
greater transparency helped 37____ prices.
Today, the industry is going through a new revolution—this time transforming service quality. Online rating
platforms—38____ in hotels, restaurants, apartments, and taxis—allow travelers to exchange reviews and
experiences for all to see.
Hospitality businesses are now ranked, analyzed, and compared not by industry 39____, but by the very people
for whom the service is intended—the customer. This has 40____ a new relationship between buyer and seller.
Customers have always voted with their feet; they can now explain their decision to anyone who is interested. As
a result, businesses are much more 41____, often in very specific ways, which creates powerful 42____ to
improve service.
Although some readers might not care for gossipy reports of unfriendly bellboys (行李员)in Berlin or
malfunctioning hotel hairdryers in Houston, the true power of online reviews lies not just in the individual
stories, but in the websites 43____ to aggregate a large volume of ratings.
The impact cannot be 44____. Businesses that attract top ratings can enjoy rapid growth, as new customers are
attracted by good reviews and 45____ provide yet more positive feedback. So great is the influence of online
ratings that many companies now hire digital reputation managers to ensure a favorable online identity.
A) accountable B) capacity C) controlled D) entail
E) forged F) incentives G) occasionally H) overstated
I) persisting J) pe
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