战略管理培训课件.ppt

PowerPoint Presentation by Charlie CookCopyright ? 2005 Prentice Hall, Inc. All rights reserved.第一页，共二十九页。 L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter.The Importance of Strategic ManagementDefine strategic management.Explain why strategic management is important.Discuss what studies of the effectiveness of strategic management have shown.The Strategic Management ProcessList six steps in the strategic management process.Explain why it’s important to know an organization’s mission.Describe what managers do when they do external and internal analyses.Explain the role of resources, capabilities, and core competencies in the internal analysis.2Copyright ? 2005 Prentice Hall, Inc. All rights reserved. *第二页，共二十九页。 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.The Strategic Management Process (cont’d)Define strengths, weaknesses, opportunities, and threats.Discuss what happens during strategy formulation, implementation, and evaluation.Types of Organizational StrategiesTell what strategies each level of management is typically responsible for.Describe the three major types of corporate strategies.Explain the three growth strategies.Discuss when organizations might pursue a stability strategy.Describe two renewal strategies.3Copyright ? 2005 Prentice Hall, Inc. All rights reserved. *第三页，共二十九页。 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.Types of Organizational Strategies (cont’d)Discuss the BCG matrix and how it’s used.Define SBUs and business-level strategies.Describe the role of competitive advantage in business-level strategies.Explain Porter’s five forces model.Describe three generic competitive strategies.Tell what it means to be stuck in the middle.Define functional-level strategies.4Copyright ? 2005 Prentice Hall, Inc. All rights reserved. *第四页，共二十九页。 L E A R N I N G O U T L I N E (cont’d) Fol