战略管理培训课件.ppt

  1. 1、本文档共29页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
PowerPoint Presentation by Charlie CookCopyright ? 2005 Prentice Hall, Inc. All rights reserved.第一页,共二十九页。 L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter.The Importance of Strategic ManagementDefine strategic management.Explain why strategic management is important.Discuss what studies of the effectiveness of strategic management have shown.The Strategic Management ProcessList six steps in the strategic management process.Explain why it’s important to know an organization’s mission.Describe what managers do when they do external and internal analyses.Explain the role of resources, capabilities, and core competencies in the internal analysis.2Copyright ? 2005 Prentice Hall, Inc. All rights reserved. *第二页,共二十九页。 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.The Strategic Management Process (cont’d)Define strengths, weaknesses, opportunities, and threats.Discuss what happens during strategy formulation, implementation, and evaluation.Types of Organizational StrategiesTell what strategies each level of management is typically responsible for.Describe the three major types of corporate strategies.Explain the three growth strategies.Discuss when organizations might pursue a stability strategy.Describe two renewal strategies.3Copyright ? 2005 Prentice Hall, Inc. All rights reserved. *第三页,共二十九页。 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.Types of Organizational Strategies (cont’d)Discuss the BCG matrix and how it’s used.Define SBUs and business-level strategies.Describe the role of competitive advantage in business-level strategies.Explain Porter’s five forces model.Describe three generic competitive strategies.Tell what it means to be stuck in the middle.Define functional-level strategies.4Copyright ? 2005 Prentice Hall, Inc. All rights reserved. *第四页,共二十九页。 L E A R N I N G O U T L I N E (cont’d) Fol

文档评论(0)

虾虾教育 + 关注
官方认证
内容提供者

有问题请私信!谢谢啦 资料均为网络收集与整理,收费仅为整理费用,如有侵权,请私信,立马删除

版权声明书
用户编号:8012026075000021
认证主体重庆皮皮猪科技有限公司
IP属地重庆
统一社会信用代码/组织机构代码
91500113MA61PRPQ02

1亿VIP精品文档

相关文档