兰陵县黄瓜营销策略研究.pdfVIP

本科论文 摘 要 伴随着我国经济的日益增长，在对于农业的发展方面，有关于农产品的市场 营销问题受到了国家相关部门广泛并持续的关注。其中，作为突出代表的黄瓜， 它和别的农产品相类似，都在当今的蔬菜贸易中扮演着极为重要的角色。这么多 年来，兰陵县始终作为家喻户晓的农产品关键产源地，在农产品领域中向来享有 各种盛誉。不过作为其重要支柱的黄瓜产业却名声甚小，因此完善兰陵县黄瓜营 销策略问题至关重要。 本文采用网络数据调查法和文献研究法，对兰陵县黄瓜的营销现状和营销策 略进行了研究。通过在兰陵县蔬菜相关网站和有关蔬菜论坛对有关数据进行分析 整理与通过调查文献来获得资料，从而切实的找出了兰陵县黄瓜产业的发展在营 销策略方面所面临的弊端。基于此，为了使兰陵县目前的营销现状得到合理的改 善，本论文针对其弊端并结合 4p 策略提出了相关改进措施，从而使营销策略更 有利于兰陵县黄瓜产业发展，同时对其他地区农产品营销也具有指导意义。 关键字：兰陵黄瓜，营销策略，存在问题，策略研究 本科论文 Abctract Text:With the increasing economic growth of our country, the marketing of agric ultural products has been paid more and more attention by the relevant departments. A mong them, as a prominent representative of cucumber, it is similar to other agricultur al products, in todays vegetable trade plays an extremely important role. Over the yea rs, Lanling County has always been a household name as a key source of agricultural products, in the field of agricultural products has always enjoyed a variety of high rep utation. However, the cucumber industry as its important pillar has a very small reput ation, so it is very important to improve the marketing strategy of cucumber in Lanlin g County. This paper uses the network data survey method and the literature research meth od to carry on the research to the Lanling county cucumber marketing present situatio n and the marketing strategy. Through the analysis and collation of the relevant data i n Lanling vegetable related websites and related vegetable forums and through the inv estigation of literature to obtain information, so as to effectively find out the develop ment of the cucumber industry in Lanling County in marketing strategy. Based on this , in order to make the current marketing situation of Lanling County get reasonable i mprovement, this paper puts forward relevant improvement measures in view of its di sadvantages and combined with 4p strate