第四讲企业的环境与文化.pptVIP

第四讲 企业的环境与文化 The Corporate Environment and Business Culture 第一页，共二十四页。 I.E. Power of Mini in the US MNIVAN SUV 第二页，共二十四页。 MNI CARS I.E. Power of Mini in the US WHY THE CHANGE CAME？ 第三页，共二十四页。 The trend and popularity of mini cars result from many reasons: High oil price Fuel saving becoming a key term in market segments Relatively low prices A new mini car is obviously better than an equivalent second- hand car . Demographic factor Young people and immigrant Individuation New ideas in marketing a