《影视广告策划与制作》01 影视广告概述.pptxVIP

影视广告策划与制作Television advertising planning and production 目录/CONTENTS01影视广告概述An overview of television advertising.02影视广告策划与创意The planning and creativity of television advertising .03影视广告脚本Script of television advertising.04影视广告的前期创作The early creation of television advertisements. 目录/CONTENTS05影视广告的后期制作The post production of television advertising.06新媒体形势下的影视广告制作The production of television advertising under the new media situation.07影视广告效果测评Effect evaluation of television advertising. 影视广告概述An overview of television advertising.01 一、广告的概念现代广告是一种由广告主付费，通过传播媒介将经过科学提炼和艺术加工的特定信息传达给目标受众，以达到改变或强化人们观