通过知识竞争：人力资本架构.pptxVIP

Scott A. SnellCornell University393 Ives HallIthaca, NY 4853(607) 25542Competing through Knowledge:The Human Capital Architecture通过知识竞争：人力资本架构 IBM“You can get capital and erect buildings, but it takes people to build a business.〞“你能得到资金和高楼大厦，但你需要员工才能完成交易〞 Thomas J. Watson, IBMDid IBM forget? $68 billion (Tobins Q = 2.) Hardware, software, and services Nobel prizewinning scientists 3,768 patents (993995) What’s Happening Today?今天发生了什么？ Industry Changes工业变化 Globalization全球化 Information technology信息技术 Knowledgebased strategies以知识为根底的战略 Core competencies核心能力 Innovation变革 External partnerships外部合作伙伴Leading to…导致New Business Equation新的商业等式Need for…需要…… Organizational agility敏捷的组织 Speed速度 Innovation变革 Cost本钱网络型组织对顾客老实智力资本信息技术合作者与契约伙伴打破界限关注核心能力 Core Competence…核心能力………is a bundle of skills and technologies that enables a company to provide a particular benefit to customers. 包括大量技能和技术，可以提供给消费者特殊的利益。 Hamel and Prahalad, 994 SONY索尼 Miniaturization微型设计 Pocketability便携式FEDERAL EXPRESS联邦快递 Logistics后勤〔协调能力〕 Ontime delivery准时送货HONDA本田 Engine design/mfg.机械设计 Reliable performance值得信赖的产品MOTOROLA摩托罗拉公司 Wireless technology无线技术Untethered comm.无线沟通 Core Benefit toCompetence Customer核心能力 给消费者的利益 KnowledgeTechnologiesProcessesRelationshipsCRITERIA标准 valuable有价值的 unique唯一的 extendable可扩展性 learning学习 Benefits VALUE = Costs UNIQUE = (social complexity + causal ambiguity) LEARNING = (experience x challenge)Competing Through Peoplet人的竞争 Identify develop core skills确定和开展核心技能 Integrate diverse activities整合多样化的动机 Respond with agility speed敏捷、快速反响 Empower action授权 Innovate变革Core Competence…核心能力…is a bundle of skills and technologies that enables a company to provide a particular benefit to customers.包括大量技能和技术，可以提供给消费者特殊的利益。 Hamel and Prahalad 价值＝收益/本钱学习＝经验×挑战唯一＝社会的复杂性＋原因的模糊性 KNOWLEDGE知识 customer客户 technology技术 operations 执行 managing 管理