Coca-ColaZeroMarketingCaseAnalysis可口可乐零度的市场分析.pptxVIP

CocaCola Zero Marketing Case Analysis contentsIntroductionMarketing AnalysisSWOT AnalysisCompetitive AnalysisSTP Strategy AnalysisMarketing Mix AnalysisConclusion Introduction The CocaCola Company is an American multinational beverage corporation, and manufacturer, retailer, and marketer.The company is best known for its flagship product CocaCola, invented in 1886 by pharmacist John Smith Pemberton in Columbus, Georgia. CocaCola Zero Why it called “zero〞? Coke zero use these 3 kinds of sweetener Aspartame(阿斯巴甜), Acesulfame potassium(安塞蜜)and Sodium cyclamate(甜蜜素)instead of sug