网络背景下大学生消费观的调查与研究.pdfVIP

摘 要 互联网时代，一切都打上了网络的或深或浅的印痕，网络消费与店面消费已经是 各半天下，而网络消费在大学生群体中更比其他群体得到更高的认知与接纳。以北京 理工大学珠海学院为例，目前在校生大部分都是 95 后与 00 后，他们是互联网儿童， 接受新事物会更快，已经成为网络消费中的主要群体。针对大学生网络消费日益发 展，本文将以目前在读大学生为研究对象，针对大学生的网络消费观的现状、存在的 问题进行研究。从实际出发，总结网络消费的一般规律，并对网络消费中存在的问题 提出如何引导大学生形成正确理性的消费观的对策建议。 关键词：互联网；大学生；消费观念 II Abstract In the Internet era, everything has been marked with the network or deep or shallow impression, network consumption and storefront consumption has been half the world, and network consumption in college students than other groups get higher recognition and acceptance. Take Zhuhai college of Beijing institute of technology as an example. At present, most of the students are born in 1995 and 2000. They are Internet children who can accept new things faster and have become a major group in online consumption. In view of the increasing development of college students online consumption, this paper will take current college students as the research object and study the current situation and existing problems of college students online consumption view. Based on the reality, this paper summarizes the general rules of network consumption, and puts forward some Suggestions on how to guide college students to form a correct and rational consumption view. Keywords: Internet; College students; Consumption View III 目录 目录IV 第一章 绪论 1 1.1 研究背景及意义 1 1.1.1 研究背景1 1.1.2 研究意义1 1.2 研究目的 1 1.3 研究方法 1 1.4 研究内容 1 第二章 相关理论概述 3 2.1 心理学理论根源 3 2.2 社会学理论根源 3 2.3 经济学理论根源 3 2.4 中西文化理论根源3 本章小结 4 第三章 大学生网络消费观调查分析5 3.1 调查概况 5 3.1.1 调查问卷概况5 3.1.2 调查对象概况5 3