环境污染危机事件中新媒体的作用发挥-以xx事件为例.docxVIP

摘要 当前中国正处于社会转型期,由环境问题所引发的的危机事件颏繁发生,涉及的地区也更为广泛。随着公众坏境意识不断觉醒,他们开始通过各种渠道和方式进行环境保护、争取环境权益。作为信息传播领域的新兴媒介,新媒体正以不可抵挡之势加入到环境危机中来。2014年兰州水污染事件是一次发生在中国西部城市兰州的饮用水被污染事件。2014年4月，兰州市的多位市民向媒体反应，其家中的自然水有一股浓烈的气味。随后，兰州市唯一的供水企业威立雅水务公司证实，在饮用水中检测出苯,新媒体积极参与其中,自此以来政府就面对愈米愈大的舆论压力和现实压力。虽然政府和媒体都在不断吸取教训,但坏境危机事件中新媟体和政府在信息传播和輿论引导方面仍然存在很多问且因此对环境危机事件的化解产生了影响,政府的公信力也受到了折损。本文新媒体角度出发,选取兰州水污染事件为样本进行分析,探讨新媒体在环境危机事件伏期、爆发期和恢复期的效用,并且寻求在新媟体的环境下更好地应对坏境危机进而化解危机的有效途径。 关键字：新媒体；环境危机；兰州水污染；效用  Abstract At present, China is in the period of social transformation. Crisis incidents caused by environmental problems occur frequently, and the areas involved are more extensive. With the awakening of public awareness of the bad environment, they began to protect the environment and strive for environmental rights and interests through various channels and ways. As a new medium in the field of information dissemination, new media is joining the environmental crisis with irresistible momentum. The water pollution incident in Lanzhou in 2014 was a drinking water pollution incident in Lanzhou, a city in Western China. In April 2014, many citizens in Lanzhou responded to the media, and the natural water in their homes had a strong odor. Subsequently, Veolia Water Company, the only water supply company in Lanzhou City, confirmed that benzene was detected in drinking water and new media actively participated in it. Since then, the government has been facing more and more pressure from public opinion and reality. Although the government and the media are constantly learning lessons, there are still many problems in the information dissemination and public opinion guidance of the new generation and the government in the environmental crisis events, which have an impact on the resolution of the environmental crisis events, and the credibility of the government has also been damaged. From the perspective of new media, this paper takes Lanzhou water pollution incident as a sample to analyze the effectiveness of new media in the l