惠普企业价值与战略目标.pptVIP

the corporate objectives for hphewlett-packardjune 25, 2002第一页，共十九页。 the corporate objectives for hpprofitcustomer loyaltygrowthmarket leadershipleadership capabilitiesemployee commitmentglobal citizenship第二页，共十九页。 To provide products, services and solutions of the highest quality and the greatest possible value to our customers, thereby gaining and holding their respect and loyalty.? Underlying beliefs supporting this objective:Our continued success is dependent on?increasing loyalty of our customers. We must listen attentively to customers to truly understand their needs, then take the appropriate action. Competitive total cost of ownership, quality and the way we do business drives customer loyalty.customer loyalty第三页，共十九页。 To achieve sufficient profit to finance our company growth, create value for our shareholders, and provide the resources we need to achieve our other corporate objectives. Underlying beliefs supporting this objective: Profit is the responsibility of all. Balance of long-term and short-term objectives is key to profitability. Profit allows us to re-invest in new and emerging business opportunities. Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost.? Profit enables the achievement of our corporate fit第四页，共十九页。 To grow by continually providing useful and significant products, services and solutions to markets we already serve — and to expand into new areas that build on our technologies, competencies and customer interests. Underlying beliefs supporting this objective: There are more places we can contribute than we will be capable of contributing: we must focus. ? To be average in the marketplace is not good enough, we play to win. ? We must be No.1 or No.2 in our chosen fields. market leadership第五页，共十九页。 To view change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerg