王琼《跨境电商实务英语（第3版·数字教材版）》Chapter 3- Amazon Platform (B2B).pptxVIP

Chapter 3跨境电商实用英语Chapter 3Amazon Platform (B2B) 03Mini-Project02Passage Reading01Warming-up目录CONTENST After studying this chapter, you are expected to:Acquire basic knowledge about Amazon platform (B2B)Know the advantages and benefits of using Amazon platform (B2B)Know how to sell items on Amazon platform (B2B)Learn words and expressions concerning talking about Amazon platform (B2B)Cultivate entrepreneurshipLearning Goals Chapter 3PART ONE /Warming-up01 TaskWork in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. If we can arrange things in such a way that our interests are aligned with our customers, then in the long term that will work out really well for customers and it will work out really well for Amazon.In 2019, there were 1,200,000 new sellers in 12 sites on Amazon, which was equivalent to 1 new seller every minute.AB Chapter 3PART TWO /Passage Reading02 Amazon Platform (B2B)Amazon launched the B2B e-commerce platform Amazon Business in 2012 for enterprise clients, selling machines, office supplies and other products. The introduction of this platform also means that the world’s major B2B e-commerce platforms will be faced with a new strong opponent.With already more than 2 million products, Amazon Business will replace AmazonS. Meanwhile, Amazon Business will also take over A’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market. For purchasing managers, the biggest drawback for online purchases on other B2B platforms is that they are unable to see the price without an account or login. However, users do not have to login to access to the product price on Amazon Business. When the providers sell products on Amazon Business, they can set a negotiable price, and the buyer also sees the offer from oth