王琼《跨境电商实务英语（第3版·数字教材版）》Chapter 4- Amazon Platform (B2C).pptxVIP

Chapter 4跨境电商实用英语Chapter 4Amazon Platform (B2C) 03Mini-Project02Passage Reading01Warming-up目录CONTENST After studying this chapter, you are expected to:Acquire basic knowledge about Amazon platform (B2C)Know the new business models of Amazon platform (B2C)Know how to sell items on Amazon platform (B2C)Learn words and expressions concerning talking about Amazon platform (B2C)Cultivate entrepreneurshipLearning Goals Chapter 4PART ONE /Warming-up01 TaskWork in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Men Changhui, a senior analyst at Beijing-based Internet technology firm said, “Globally, Amazon has made remarkable moves in smart hardware, cloud computing and artificial intelligence.” In China, the move shows that Amazon is seeking opportunities from the artificial intelligence-based industry chain.Jeff Bezos (founder and CEO of Amazon) believes that technology is crucial in making the company achieve its goal in the minds of consumers of being the “Earth’s most customer-centric company”.AB Chapter 4PART TWO /Passage Reading02 To Unveil the Hidden Secrets of Amazon’s B2C Business ModelA Inc (AMZN), considered as a typical B2C e-commerce company, profits from selling books and consumer electronics online at reasonable prices. However, this is just part of the story. Different from its domestic peers as D and JD.com, there runs such blood of novelty beneath its plain B2C business model. Every single move made has brought profound influence into our current life and even future. AMZN only has currently woven into every fabric of American day-to-day life, either the accessibility to daily necessities as milk, cereal, mower or sofa so on so forth via A or e-books, magazine and textbooks on Kindle, or songs downloaded from Amazon Mp3 Music Store, or movie available in video-on-demand services of Amazon Prime Video. It even opens opportunities to accumulate your start-u