如何提升销售额.pptVIP

? HOW TO INCREASE SALES 如何提升销售额 第一页，共十六页。 ? 目前你只完成了销售指标的75%。You have been given a sales target to achieve and you are behind in your YTD performance, currently at 75% only. 你有什么办法完成销售指标？What are your options to ensure that the performance of your area is on target ? 练习EXERCISE - GROUP WORK 第二页，共十六页。 ? 扩大分销Expand Distribution 可立即增加销售Immediate increase in incremental sales 更多的客户是提升销售额的关键Potential for future sales expansion due to bigger customer base 解决方法1POSSIBLE SOLUTIONS (1) 第三页，共十六页。 ? 机会OPPORTUNITIES 用附近零售店的销售数据说服店主进货Next door selling 用该地区的销售数据说服零售店进货Track record of sales in same area 促销和广告Promotion advertising 销售竞争品牌的零售店Competitor’s products already in 第四页，共十六页。 ? 增加产品规格Increase Range 增加销售Incremental sales 有销售增长的潜力Potential for future sales expansion 我们的产品有更多的陈列面More merchandising space for our products thus edging out competitors 解决方法2POSSIBLE SOLUTIONS (2) 第五页，共十六页。 ? 机会OPPORTUNITIES 有竞争品牌销售Selling competitive brands but not ours 同一系列的产品陈列在一个货架里Offer a display stand to house range 有促销支持Currently supported by an attractive promotion 有广告支持Product being ‘On Air’ currently 相关产品销售很好。例如：如果系列好卖，可卖旋转系列Related products selling well 第六页，共十六页。 ? 改善陈列Improve Merchandising 创造顾客认知度Create customer awareness 使产品容易被顾客取拿Improve accessibility of our products 确保零售店货量充足。Ensure retailer is always sufficiently stocked 解决方法3POSSIBLE SOLUTIONS (3) 第七页，共十六页。 ? 机会OPPORTUNITIES 店内凌乱Messy shop 盗窃问题Pilferage problems 陈列货架等Display stands/ shelves etc. 缺少人手Short handed 商品破损、严重/退货High stock damage/market returns 第八页，共十六页。 ? 举行促销活动Launch Promotions 增加库存Increase stock depth 增加客户数量Increase number of stockiest 解决方法4POSSIBLE SOLUTIONS (4) 第九页，共十六页。 ? 尽量减少问题，提高服务质量Minimize Problems Improve Services 使销售运作更顺利 - 运输、财务等Remove bottlenecks to smooth sales operations such as - logistics, accounting etc. 退货服务Market Return service 解决方法5POSSIBLE SOLUTIONS (5) 第十页，共十六页。 ? 货架空Empty shelves 竞争品牌断货Competitors out of stock 库存积压Customer overstocke