KPMG全套内部培训教程2.pptVIP

Creating Effective ProposalsProposal BasicsC O N S U L T I N G第一页，共十四页。 The Big Picture“The obvious is obvious…only after it’s obvious”第二页，共十四页。 What Makes a Good Proposal?Is directed to the right audienceOffers a low-risk, well-substantiated solution to a real (not always stated) needIs easy to understandShows (not claims) competenceOffers distinct benefits over othersBetter, faster, cheaperImpresses evaluatorsProvides tangible value第三页，共十四页。 What Makes a Bad Proposal?Hard to understand/hard to scoreNot responsive and non-compliantFails to demonstrate competenceSolves the wrong pro