浅析原创视频的广告效果发展趋势.pdfVIP

浅析原创视频的广告效果发展趋势 摘 要 自媒体如雨后春笋般崛起,移动互联的迅猛发展使得广告愈发难以真正的直击目标受众, 加之眼花缭乱的广告世界使受众们早就开始有意识的规避,有意识地通过各种方法进行 抵制，让传统广告的广告效果逐渐消退。而传统广告又因为其天生的不足,无法完美适 应当下的发展需求,在这样的背景之下,网络视频广告尤其以原创视频为主的广告形式应 运而生并不断发展,受到更多受众的喜欢和关注! 专利和版权意识迅速冲击互联网媒体,视频网站的运作成本也呈现快速的上升趋势,于是 从《屌丝男士》这类自制剧的出现到自媒体爆炸时期的《二更视频》这类原创视频的 空前成功,使得各大视频网站加大投入，进行原创视频的制作。又由于原创视频比传统 影视剧审查更为容易,加之成本更少，制作相对简单以及更能精确的送达受众,使得原创 视频成为了不可或缺的广告投放平台,原创视频的广告化也日趋明显。本文出于对原创 视频和广告间不可或缺的关系,浅析广告效果视野下的原创视频发展趋势~ 关键词： 原创视频广告、广告效果、传播、趋势、发展。 ABSTRACT Since the media has sprung up, the rapid development of mobile Internet makes it increasingly difficult to really hit the target audience, coupled with the dazzling advertising world so that the audience has long began to consciously circumvent, consciously through various methods to resist, so that traditional advertising The advertising effect gradually subsided. And the traditional advertising and because of its inherent lack of, can not perfectly adapt to the current development needs, in this context, the network video advertising, especially in the original video-based advertising form came into being and continue to develop, by more audience like And attention! Patent and copyright awareness of the rapid impact of Internet media, video site operating costs also showed a rapid upward trend, so from the Cock silk men such self-made drama to appear from the media explosion period two more video this kind of original video unprecedented Success, making the major video sites to increase investment, the original video production. And because the original video than the traditional film and television drama review easier, coupled with less cost, making relatively simple and more accurate delivery of the audience, making the original video has become an indispensable advertising