电子商务概论复习.docxVIP

电子商务概论复习 第一章 1、企业与消费者间电子商务（B2C）：企业向消费者个人销售产品或服务。Business to consumer: businesses sell products or services to individual consumers. 2、企业间电子商务（B2B）：企业向其他企业销售产品或服务。 Business to business: businesses sell products or services to other businesses. 3、消费者间电子商务（C2C）：网上集市的参与者可以彼此买卖商品。Consumer to consumer: participants in an online marketplace can buy and sell good to each other. 4、企业与政府间电子商务（B2G）：企业与政府机构进行交易。 Business to government: businesses sell goods or services to government and government agencies. 5、电子数据交换（EDI）：一个企业把标准格式的计算机可读的数据传输到另一个企业。 Electronic data interchange: one business transmits computer-readable data in a standard format to another business. 6、电子资金转账（EFT）：通过企业间的通信网络进行的账户交易信息的电子传输。 Electronic funds transfer: electronic transmissions of account exchange information over private communications networks. 7、先发优势（first-mover advantage）：公司和投资者认为成为某类产品或服务的第一个网站往往能够成功的策略。 First mover advantage: a strategy that being the first Web site to offer a particular type of products or services would give them an opportunity to be successful. 8、业务流程（business process）：企业所参与的彼此关联、有前后次序的业务活动和交易的集合。 Business processes: the group of logical,related and sequential activities and transactions in which businesses engage. 9、商业模式（business model）：为盈利而建立的业务流程集合。 Business model : a set of processes that combine to achieve a companys goal which is to yield a profit. 10、盈利模式（revenue model）：识别客户、对其开展营销并从中获取收益的业务流程集合。 Revenue model: a specific collection of business processes used to identify customers,market to those customers,and generate sales to those customers. 11、交易成本（transaction costs）：买主和卖主收集信息和协商买卖交易时发生的全部成本的总和。 Transaction costs: the total of all costs that a buyer and seller incur as they gather information and negotiate a purchase and sale transaction. 12、战略联盟（strategic alliance）：在网络经济结构下，不同的企业根据共同的目标建立长期的稳定关系，以协调他们的战略、资源和技术组合，这样的关系就是战略联盟。 Strategic alliance: in the network economic structure,companies coordinate their strategic,resources,and skill sets by forming long-term, stab