中英文稿的教案.pptxVIP

中英文稿的教案第1页/共101页第2页/共101页Asian Food Culture亚洲食文化 Research of Lifestyle生活方式研究 System Design Studio系统设计工作室 Academy of Arts Design, Tsinghua Univ. 清华大学美术学院 Beijing, China北京,中国2004/62第3页/共101页Plan计划Implementation 实施 Combination整合Opportunity机会Summary总结Definition定义Our Team团队3第4页/共101页Project Background项目背景Project Definition项目界定Definition 定义4第5页/共101页Definition 定义While the Pan Pacific Region gradually emerges as an economic and political powerhouse in the 21st Century, Asians tend to be apathetic toward their own traditions due to excessive Western influence in the past. 当泛太平洋地区成为21世纪经济和政治发展的动力的时候,亚洲人可能由于过去受西方的过度影响而有些对自己的传统缺乏兴趣。 In fact, these rich and colorful traditions, if understood properly, could give rise to new opportunities in design and business in the new era. 实际上,如果这些传统能够得到正确的理解的话,就有可能对在新时期找到新的设计和商业机会有所促进。 Project Background项目背景5第6页/共101页Definition 定义“Chopsticks” is a cross-cultural research project which aims at understanding consumers’ daily habits and behaviors in different cultures in food preparation and consumption at home. The target group of this study will be a number of middle-class families in selected Asian countries and regions (China mainland, Hong Kong, Japan and Korea). “筷子”—这个跨文化项目之目的在于理解不同文化环境中消费者在食物准备与消费方面的日常生活习惯与行为。目标人群是在挑选的几个亚洲地区(中国大陆/香港/日本/韩国)的若干户中产阶级家庭。 Project Definition项目界定6第7页/共101页Definition定义Plan计划Implementation实施 Combination整合Opportunity机会Summary总结Our Team团队7第8页/共101页Researching “People-Tasks-Environments” Relationship.研究“人- 人物 - 环境” 之间的关系Finding problems and inconveniences in daily life.在人们日常吃的方式中找到问题与不便Exploring hidden requirements and design opportunities behind Shopping, Preparing, Eating and Cleaning Affairs.寻求隐藏在购买/备餐/进食/清洁事务中的需求与设计机会Background Data Collection背景信息收集User Investigation用户调查Plan 计划Aims目的Methods方法Group 1Group 28第9页/共101页Plan9第10页/共101页Definition定义Plan计划Implementation 实施 Combination整合Opportunity机会Summary总结Our Team团队10第11页/共101页Implementation实施ImplementationBackground Data Group背景信息搜集组User ResearchGroup用户研究组