北京Internet技术研究所的营销.pptVIP

Marketing on the Internet”Beijing Institute of Technology Lecture 3: eMarketing (2)By Clare ShamEmail: 6/22/20231第一页，共四十三页。 We’ll cover …Why online ad so attractiveForms of internet adScope of TargetingWhat is Rich mediaAd inventory…eCouponing / ePromotion / Loyalty ProgramViral Marketing6/22/20232第二页，共四十三页。 Online Advertising -  Why it is attractive to AdvertisersBest tool to track usersCollect transactional data on usersTargetingBehavior tracking user profilingProvide direct quantifiable link between advertising salesInteractivityCost-EfficiencyVast user base6/22/20233第三页，