如何有效地运用CRM课件.pptVIP

如何有效地运用CRM提升企业的利润和竞争优势 PART I Why companies fail in capital-intensive CRM investments? Summer 2001盖洛普的调查表明 一个结果:客户紧紧地跟随你Customer Engagement 情感依附Emotional Attachment 信 心CONFIDENCE信赖trust 信 心CONFIDENCE实现delivers 诚 信INTEGRITY公平fairly 诚 信INTEGRITY解决resolve 骄 傲PRIDE骄傲proud 骄 傲PRIDE尊重respect 激 情PAS