烟台蓬莱风景区营销策略分析.docxVIP

烟台蓬莱风景区营销策略分析 摘要:随着旅游业的迅猛发展，作为旅游吸引物的景区景点更是以超常的速度不断增加，但旅游 景区景点的可持续发展，特别是其对资源的利用与开发，企业的经营与管理，对外的宣传与促销 等方面也出现了不少问题，本文将从蓬莱景区的营销策略展开分析，针对其存在的问题，提出改 进措施。 关键词：烟台蓬莱景区旅游营销策略 Research on Customer Loyalty after Service Recovery Abstract: As the service is invisible, difference, and subjective evaluation of quality of service characteristics， which make the process of service errors inevitably exist. Failure of services will reduce customer loyalty ； and loyal customers are competitive advantage for enterprises. Therefore， enterprises and enterprise managers should actively eliminate the impact of service