关于国际贸易的英语文章.pdfVIP

关于国际贸易的英语文章 1 ON THE JOB： FACING BUSINESS CHALLENGES AT BLACK DECKER Power- Tool Maker Has a Remodeling Project of Its Own Nolan Archibald had a bit of a mess on his hands. He had recently been promoted to chairman and CEO of Black Decker， a multibillion-dollar power-tool manufacturer that was having profit problems and losing market share. Most troublesome， the company was generally annoying many of the wholesalers and retailers it relied on to sell products to consumers and construction professionals. The company had developed a reputation for being arrogant， to put it mildly. In the words of a former Black Decker employee， referring to Archibalds predecessors： Management seemed to think it had the answer to every question and would generously impart its wisdom to the masses： Such an attitude nearly got Black Decker kicked out of Wal-Mart， the largest retailer in the United States. Not the best plan for selling products， to say the least. In addition， inventory shortages plagued retailers. If a Black Decker product turned out to be popular with the public， retailers had a pretty good chance of running out of it because Black Decker put a lot of emphasis on meeting its internal financial goals. The company restrained production toward the end of the year to make sure its inventory levels dropped quite low. This practice made Black Deckers financial statements look good ， but it was driving retailers away. To make matters worse， Archibalds predecessors had recently purchased General Electrics entire line of small household appliances at the time， the biggest brand transfer in history， and although the new line of products provided a strong stream of revenue， it gave Black Decker yet another distribution headache. Before the acquisition， most Black Decker products were sold through hardware stores， home-improvement centers， mail-