国际商务谈判-英文版PPT 10 . Alliance, IJV and International.pptxVIP

International Business NegotiationPrinciples and PracticeAlliance, IJV and InternationalMA Negotiations10 OverviewALLIANCE NEGOTIATIONTYPES OF ALLIANCEIJV NEGOTIATIONSIJV PERFORMANCE ISSUESCROSS-BORDER MA NEGOTIATIONS International business alliances are partnerships be tween firms based in different countries that may r esult in joint ventures, joint research and develo pment (RD) programmes, co-production agree ments, licensing arrangements, multinational franin either a cochising deals and other agreements Managers enter alliance negotiations mpetitive or a cooperative spirit10.1 Introduct