Disney-迪士尼-ppt英文演讲展示.pptVIP

Principal activities ?entertainment programming ? theme parks toys books ?video games· media networks:ESPN sportsABC Television NetworksHollywood Pictures LocationHyperion Avenue,Burbank, California,American OriginDisneys founder Walter Elias Disneycompany： Disney Brothers Cartoon Studio； →Walt Disney Studio Directorsthe founderthe current CEOWalt DisneyRobert A. Iger competitionfilm: Dream Works Toy:Barbie of the Mattel company STRENGTHSGlobal Standardization.Target Customer : Children.Popular Brand Name.Diversification.Popular characters WEAKNESSExcessive Research Development.High Investment.High Risk Factor.Limited range of target audience group. OPPORTUNITIESAttraction of children to television.Cheaper alternatives to soft toys.Global Localization THREATSCompetitors: National, Regional Global.Highly Demanding in terms of Sales, Creativity and Innovation.Employee Retention NUMBERSEmployees:112 thousandsSales:30.8billion dollarsProfits:2 billion dollarsTotal value:51billion dollarsPresent on the stock marketMarket share:55.1 billion dollars ?global companymy own analysis of the numbers?occupy large maket share?brilliant prospects prospects for the future? More potential customer? More dramatic influence? The spread of Disney culture reasonEvery child seen the Disney filmEverybody want to go to the Disneyland ? Every girl has a dream of being a princess members